Is This For Me?
This course is suitable for both recent graduates with with a recognized Honors degree or those with five or more years of managerial experience but without an undergraduate degree as well as those that have obtained a CIM postgraduate Diploma or an ABP postgraduate diploma in Business & Marketing. It is aimed at those who wish to take up managerial positions in private and public sector organisations in a wide range of roles.
For full details of entry requirements, visit the entry requirements section of this website.
What are the benefits of taking this course?
You will be able to acquire a sound and coherent foundation in marketing and innovation such that the you will be able to define and execute practical marketing activities that exist in professional practice, upon completion of this course.
You will build on your understanding of the theoretical frameworks of strategic marketing to include design and innovation as applied to marketing and appreciate the practical value of these frameworks in a range of strategic business situations. You will also achieve a respected academic qualification awarded by Anglia Ruskin University by studying for just two extra modules beyond your CIM Professional Postgraduate Diploma in Marketing or ABP Postgraduate Diploma in Business & Marketing Strategy.
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Study Modes
This course is available in full time study mode. To learn more about how this mode works visit our study modes section. You can also view full timetable information for all study modes for this course in our timetables section.
Research Methods for Managers
| In this module, students will demonstrate a critical understanding of the different approaches to research used in business / management and the social sciences. They will identify and justify decisions regarding their chosen topic, research questions and research methodology. | They will also synthesise and critically evaluate the current theoretical and methodological developments in their chosen field of study, making clear their own contributions to this body of work whilst demonstrating the required skills and abilities needed to successfully plan, organise, undertake and communicate the findings of, a piece of small scale business / management research. |
Dissertation
| In this module. Students will critically evaluate complex issues from a variety of viewpoints and develop effective arguments to support relevant conclusions. | They will also learn to formulate solutions to business or management problems in discussion with peers, clients, mentors and others, where appropriate. Finally, they will reflect critically on the process and outcomes of the investigation/ enquiry. |